Blogging isn’t a new concept. It began in the late 1990’s with the advent of various web publishing tools that let non-technical users post content easily. Back then, blogging was a mere commentary system that served as a channel for users to voice out their opinions on a wide variety of subjects.
Eventually, what began as a simple commentary system became an interactive social networking tool that not only allow users to produce content to post on their existing web pages, but also let them build social relations with their audience.
Due to the social networking capabilities that blogging presents, numerous businesses are now tapping in this area to gain a wider market reach. If you are a business owner yourself and you would want to expose your business online, this is probably the right time for you to include blogging in your marketing strategies. Not convinced about the capabilities of blogging? Here are some reasons why you should jump into the bandwagon and start blogging for your business.
Blogging is free. One of the best things that can be said about blogging is that you can do it without breaking your pocket. You can advertise your brand just by writing something that is relevant to your business or the industry you are working in and post it to stay connected to your customers.
Blogging can boost traffic to your brand and generate new leads. When you create fresh content for your website, most search engines favor your work by indexing your pages. Hence, the more original blogs you publish, the more indexed pages you make for search engines to display in their results, which in turn increases your ranking on Internet searches.
Also, when you make thoughtful content that others find interesting or relevant, they are likely to include backlink – links that come from external sites to your website – to your blog’s page. You have to take note that backlinks play an important role in optimizing your website because some search engines such as Google give more credit to sites that have significant number of high quality backlinks, even regarding those sites more relevant than others and as a result they are placed higher in the results page. Therefore, when your blogs attract more inbound links, you can generate more traffic and more leads for your business.
Blogging legitimizes your credibility and builds consumer loyalty. If you frequently blog about relevant content regarding a particular industry or something that relates to your brand, over time, you will become a go- to source for your readers and prospective clients. Likewise, you will be able to build trust and loyalty among your audience since they know that you can provide them with useful information, tools and resources that they can use to address challenges and advance their own businesses.
Blogging lets you tap into other social networking platforms. If your blogs generate interest, you can integrate them into other social media in order to get your message across to a wider audience. As a a part of your social network marketing efforts, you can share your blogs in channels frequented by people such as Facebook, Twitter, Google+ and LinkedIn just to name a few. For example, Amex Content Hub helps getting interest and social shares on behalf of American Express.
Blogging can help you connect to your target market in a more personable level. The blogs you write doesn’t have to be exclusively about your business. In order to spark interest and inject your personality, you can create blogs that are off topic which in turn will make it easier for your audience to related to you.
About the Author: Article written by Robert from RFK Solutions Ltd a UK based SEO & Website Design company, he works as an SEO Consultant for the company who now specialise in Search Engine Optimisation with clients from small to medium size businesses in the UK.