There is a huge increase in the number of mobile apps that are released every single week. All internet marketers try to take advantage of the opportunity offered by these applications. The problem is that marketing a mobile app is not as easy as it may seem. Even if you have the best one out there, you cannot simply launch it and expect huge success. This is especially true in the event you are looking at a paid product. People rarely pay if they do not actually have proof that the app is very good for the purpose it was created for.
Since it is difficult to market mobile apps, let us stay focused on mistakes. It is always best to avoid the mistakes presented below since that will help you a lot to make money with the mobile app you are about to launch.
Not Testing The App Before Release
This is by far the worst mistake that anyone can make. Click here to learn more about what a professional testing team can do for the development of the mobile app. You have to understand that every single application that is launched with bugs will reflect badly on your company. It can hurt future sales and that is not something that you have to deal with.
An unsuccessful launch is really hard to recover from and it is a guarantee success will be low if the app includes many bugs.
Overcharging
It is obvious that you want to make money. However, when your asking price is not chosen appropriately, it is a guarantee that you will not have the sales volume you are looking for. It is really important that you conduct a good market research so that you can see what the competition is charging.
In many situations it is better to launch a mobile app for free in order to eventually monetize the traffic that is generated.
Bad Customer Support
Customer retention rate needs to be as high as possible in order for any mobile app to be successful. We have to understand that there will always be users that are not happy or that have a problem with something that they see inside the app. With this in mind, even before launch date, it is vital that you have some sort of support system in place that is designed to help your customers. Without it, a lot of problems can appear and you would end up with bad reviews, which would hurt even more on the long run.
Improper Monetization Method Chosen
You may think that one monetization method is great but when you implement it, you notice that not much money is made. Once again, this boils down to research. You need to look at what the competition chose and see what would work in your case.
There is absolutely nothing wrong with trying different monetization methods when you start out so that you can see exactly what is suitable for your mobile app.