A web footprint is essential in a world that is becoming more and more connected. Reaching out to consumers or building a brand identity, everything in the digital space has become about the web.
Despite the importance of an online presence, unfortunately, not many small businesses can access the resources required to do so. Indeed, small businesses are often constrained by financial limitations and while they would ideally like to have their own website, many cannot afford one because it is too expensive.
Targeting this market, Moboom, a San Francisco-based web technology company, has launched a new, easy-to-use website builder for small business, called SiteKit. The free website builder can be the answer to small business owners’ prayers, boasting features that can only be found on premium website builders – available to you, free of charge.
SiteKit: Yet another free website builder?
This is a typical question one might ask considering the fact that there are so many website builders that promise to build a free website. The problem is that while all of them promise, it’s the delivery that counts and is missing.
Some lack adequate design and features; some others are just too difficult to use; and finally, a select few are indeed quality builders, but they are just too expensive to upgrade – even for basic set of features.
The good news is that SiteKit, not only promises a free website but also delivers exactly that: The basic features are already sufficient in building a good looking website with essential features. You don’t have to pay a dime, let alone a monthly subscription fee. No catch.
So, what if I still need more than the basic features?
In one word, SiteKit offers simplicity; in many words it offers you professional design, templates and a website that is a few clicks away. All you need to do is pick a professionally-designed template, upload images and text, and you’re ready to go live.
Need to go beyond the standard features? Just purchase the items you only need, and have them integrated into your site seamlessly.
For that purpose, SiteKit introduces a new model for website builders. It is integrated with the Moboom Market, giving you access to the App Store-like marketplace brimming with templates (free and premium), stock photos, and integrations.
As a small business owner no one but you can decide what is valuable for your website. Regardless of whether it is a premium template, photo, or service, this site builder promises never to charge you a monthly fee for the other stuff.
If you are tech-savvy and looking for a more advanced drag and drop experience or want custom work with a developer or designer then you can choose to use sister product DevKit.
Oh no – it sounds like Wix, Weebly, Squarespace, and the rest!
Well, not quite.
SiteKit is born out of the desire to empower small businesses to establish their online presence in a most time- and cost-effective manner, with minimal learning curve. The offered features speak for themselves: As I mentioned above, the “standard” features are more than sufficient for most small business websites.
Unlike many other popular free website builders that require you to opt for their monthly subscription plans, even for the features beyond what you actually need, SiteKit’s pay-as-you-go plan is a major differentiating factor. You just need to pay only for the design items or features you need.
Takeaway
Based on the premise that small business should only pay for things that they decide are valuable, SiteKit is definitely worth trying if you are a small business owner who want to build a digital identity on a shoestring budget – even for free.