Seasoned as well as new entrepreneurs of all ages find business podcasts very convenient for picking up new insights and staying up-to-date with industry trends while on the go – whether they’re commuting, working out, or just taking a break. A lot of them feel that podcasts are an easy way to learn from top experts and successful peers without the need to sit down with a book or a report.
In fact,70 million people listened to podcasts in 2023, which shows just how popular this medium has become. But with hundreds, if not thousands, of business podcasts out there, how do you make yours stand out?
Guest Co-Host Series
One way to add some flair to your podcast is to introduce a guest co-host series. When you bring in a guest co-host, it does more than spice things up; it also brings fresh perspectives and voices to your show. So when you invite industry experts, influencers, or even a charismatic personality related to your field, it can make your episodes more engaging sometimes within seconds of an episode.
When you switch up your co-hosts, listeners get the benefit of different insights and expertise, and that’s what makes each episode feel like a new experience.
Multi-Platform Content
Don’t limit your podcast to just audio because podcast listeners also use YouTube on a daily basis. This means that you’d be missing out if you didn’t transform your podcast episodes into YouTube videos, blog posts, or even social media snippets. What’s really great and works in your favor is that it’s easier than you think.
For instance, turn discussion points from your podcast into LinkedIn posts or Instagram stories. Most people love bite-sized, actionable content, and repurposing your podcast material can make it more accessible and versatile.
Sound Design and Music
Good sound design might seem like a small detail, but it makes your podcast way more professional and immersive. Simple tweaks like adding background music, sound effects, or a catchy intro can make a huge difference in keeping listeners hooked. What’s more, according to professionals at Lower Street, investing in quality gear and maybe even a sound engineer can really boost your podcast’s quality.
It’s quite amazing how such small steps could propel your show from good to outstanding.
Niche Topics
Talking about niche topics that don’t get a lot of airtime can really set your business podcast apart. Just think about it: if you’re dissecting subjects like sustainable tech in small businesses or the future of remote work tools, you’re hitting on areas that big-name podcasts might overlook. This only makes you a go-to source for specialized knowledge, but what it also does is it also attracts a die-hard audience who’s hungry for that specific info. And when you cover lesser-known topics, it means you’re likely facing less competition.
So, not only do you get to be a trailblazer, but you also build a loyal listener base looking for that unique, in-depth content that only you provide.
Interactive Episodes
Get your audience involved to keep them coming back for more. Take questions from listeners, run polls, or even do live Q&A sessions. HubSpot says 90% of marketers think building a community is the top thing in social media marketing, and it’s the same for podcasts. Ask listeners to send voice messages with their questions or comments and feature them on the show. Another great idea is to host live episodes where listeners can call in and join the conversation.
So give these tips a shot, and watch your podcast soar!