There’s no denying that guest posting can help your company tremendously. If you write a guest post and a website features it on their blog, you can usually add an outgoing link to your own site. This is a way you can establish that you are an expert in your field and that consumers should listen when you have something to say.
You might also look around for the best guest posting service if you would prefer to have someone else write your guest blog instead. That’s sometimes a sensible move if you don’t feel that you have the time or the expertise to write a guest post yourself.
Whether you hire someone to write the guest post or you do it yourself, there are a few simple rules you should make sure that the content follows. We’ll discuss them right now.
Make Sure You Don’t Write Anything Too Controversial
Perhaps the most crucial rule when you’re writing a guest post for someone else’s website or blog is that you shouldn’t make the topic too controversial. That usually means you shouldn’t take any strong political stances, talk negatively about religion, or take up any other topic that might offend anyone.
Of course, you never know when any topic is going to bother someone, and occasionally, even the most seemingly innocuous topics will get an adverse reaction. For the most part, though, it should be fairly obvious what you shouldn’t write about.
Remember that when you compose a guest post, you’re representing your brand. You don’t want to ignite a firestorm that reflects poorly on either your company or on the host website that you’re temporarily using as a platform.
Write According to Your Brand’s Voice
When you write a post for someone else’s website, you’re representing both your company and yourself. As such, you need to think about your brand’s voice. You have probably already taken the time to establish what your brand should sound like. Make sure you stick to that tone when you’re writing.
Ask yourself whether your brand is known for being lighthearted or serious. Maybe you’re more formal and informative, or perhaps you’re more quirky and fun. No matter what kind of brand voice and tone you have established, you should write using that persona.
Write About a Topic that You’re Certain Will Get the Most Engagement
As a guest poster, you’re trying to establish that you’re an expert in the area you’re writing about, but you should also pick a topic that you feel is likely to get the most views. If you’re not sure what that topic should be, you can always ask.
You might reach out to your followers directly via your social media channels and ask them what kinds of guest posts they’d like to see from you. You can also conduct focus groups to see what types of articles or blog posts would appeal to your core audience.
By keeping these rules in mind, your guest post should be a success.