If you run a wellness spa, then you’re familiar with the importance of foot traffic as a goal for new clients! So, how do new clients even find you online? Enter, local SEO. Local SEO helps a wellness spa appear in search results when people living nearby search for services being offered.
Most spa owners struggle with being seen online. However, with the right local SEO tips for wellness spa, you can maximize your audience and reach more clients for your business.
Let’s discuss 9 powerful local SEO tips to increase your local visibility.
1. Claim Your Google Business Profile
Begin with your Google Business Profile (formerly Google My Business). Confirm it’s claimed and verified. Add your spa’s accurate information (name, address, phone number, hours, and website) to enhance the likelihood of appearing in local search and Google Maps.
2. Add Spa Categories and Services
Be explicit in your services. If your spa does massages, facials, or aromatherapy, be sure to list each one. Google uses that information in matching you with searches.
3. Get More Online Reviews
Encourage happy clients to post reviews on Google and other platforms. Reviews build credibility and improve local rank. Always respond to every review (good and bad) to show you care.
4. Optimize for Mobile Users
Many people use their phones to search for spas. Be sure your website loads quickly and looks pretty on mobile. Add click-to-call buttons and easy to follow directions to your spa.
5. Add Local Schema Markup
Schema is code that helps search engines understand your website. Use local schema to indicate your business type, address and hours. Doing this can improve your chances of appearing in rich results.
6. List Your Spa in Online Directories
List your spa on online directories like Yelp, Bing Places, and SpaFinder. Be uniform with your name, address, and phone number (NAP) wherever you list your spa. This adds to the trust factor with Google.
7. Create Location Pages on Your Website
If you have multiple spa locations, create a distinct page for each of them. The pages should include local images, the services offered, and the directions. This helps localize each of your locations for the local search effect as well.
8. Use Social Media to Boost Local Presence
Be consistent in posting on Instagram and Facebook, tagging your location in every post. Use the platforms to show behind-the-scenes, promotions, and testimonials. Social engagement can increase your visibility.
9. Track Your Local SEO Performance
Utilize Google Analytics and Google Search Console. These are useful tools to understand where your traffic comes from and what keywords people use to find you. There is also a lot of useful data in your Google Business insights, so check them regularly too.
Conclusion
Local SEO is not a one-time task. You need to keep updating your profiles, collecting reviews, and improving your website. By following these 09 simple tips, your wellness spa can appear in more searches and attract more local clients.
It’s all about being visible when someone nearby searches for a service you offer. Start small, track your results, and stay consistent. Over time, you’ll see more appointments and happy clients walking through your door.
Want to stand out from other spas in your area? Start applying these tips today and enjoy the growth that comes with better local search visibility.