6 Ways to Engage Influencers in the Early Stages of Product Development
Influencer marketing is like hosting a dinner party. You invite the coolest people you know, bring out your...
Carol Scott is the director of marketing at Mattr. Mattr believes that personalities tell powerful stories, so the company provides a rich and colorful picture of a brand's social media audience - who's influential, what influences them, and how to engage on a personal level - by uncovering values and intent.