Top 5 Reasons Why Brand Identity Is Important for Business
Think of this dollar value for a second: 187.8 billion. Wonder what this is? This is the brand...
Grace Yacoub
Grace Yacoub is the owner, founder and CEO at Zaman. She recognized the potential to develop brands in Dubai back in 1996. Amongst her first projects were to convert the local powerhouses of Etisalat and NBD into branded entities and engage the nation in the drive for modernity. She has since led projects across finance, family, industry, property, retail and all sectors to convert many of the region's most important companies into powerful brands.