Future-Proof Your Marketing Strategy: Essential Tactics for the Algorithmic Era
In the not-so-distant past, microtargeted ads were a marketing must. You could zero in on ever-smaller niche groups...
James Mullany
James Mullany, Group Director, Agency Media. James is a digital disruptor and has been the focus of much industry recognition, including being a Cynopsis Rising Star recipient and a Yahoo Young Media Star finalist. He has vast experience in direct response campaigns including eCommerce, subscription, app download, lead-gen form, click-to-call, app download, native marketing and programmatic video. James has worked with clients across travel, retail, CPG and energy verticals on both branding and direct response initiatives. His campaigns have made multiple appearances on Ad Age's Viral Video Chart and have won top honors from Digiday, HSMAI Adrian, ClickZ and IAC award shows. As an active contributor within the industry, he can be found as a guest speaker at industry conferences, or as an adjunct professor at Quinnipiac University. James is a graduate of Quinnipiac University and has been with Beeby Clark + Meyler since 2010.