Ambush Marketing: When Branding Goes too Far
During the 2012 London Olympics there were many cases of what is known as ambush marketing, which is...
Branding
How to Create Timeless and Effective Branding in 3 Easy Steps
While developing a strong and instantly recognisable brand has always been a leading business priority, it can be...
How to Grab Your Target Market’s Attention with Your Epic Brand Marketing (Infographic)
Today, it is increasingly difficult for businesses to get their target market’s attention. The “old school” ways of...
The 5 Essential Elements of Creating a Strong Brand Identity
The most successful companies in today’s economy aren’t necessarily the ones that have the best products or lowest...
Need to Boost Your Online Presence? Try These Methods
If “Content is King,” then having a really well-developed online presence is Queen. But few business owners start...
Boosting Your Small Business Social Signals: Will You Incentivize Your Audience?
There are some talks about social media marketing for small business that leads to one big question: Does...
How to Video Podcast Like Gary Vaynerchuk
A video podcast is one of the easiest and cheapest things you can do to market your business....
Physical Branding Best Practices for Your Online Business
Branding was once used to relate to physical things. After the digital revolution, however, it transferred into digital...
What You Can Learn from Massive Viral Campaigns to Engage Your Online Following
Every content marketer dreams of coming up with the next Old Spice Man campaign: 236 million YouTube views,...
Internet Baby Shocks YouTube: Why Brand Storytelling Works
When it comes to video marketing, businesses need to be more creative: There are many interesting videos out...