6 Common Mistakes Entrepreneurs Make In Positioning Their Brands
Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation....
Branding
11 Creative Ways to Encourage Participation in Company Giveaways
What is a creative, less-used approach people can use to encourage people to take part in a company-branded...
3 Ways Branding Connects With Customers
For some firms, branding means little more than a name, logo and perhaps some company colours – and...
Branding Faux Pas’: What NOT To Do
As we all know, businesses are built on top of brands. As soon as your company is armed...
SMBs Level The Playing Field With Influencer Marketing
Influencer marketing is redefining the marketing profession in many ways. As impactful as it is to professional marketers,...
Black Is The New Sexy As Per Interior Designers
Did you ever imagine that people would select black as their primary wall color? Muted colors are often...
How Community Involvement Can Help You Grow Your Business
If you’re a startup or new business, you may immediately ignore those invitations to participate in community events....
You Will Be Surprised What Your Business Cards Really Say About Your Brand
Every serious business owner needs to invest in business cards. Unfortunately, many entrepreneurs underestimate the significance of them....
The Do’s And Don’ts Of Picking The Perfect Domain Name For Your Tech Startup
Most tech entrepreneurs invest a major chunk of their time and resources on perfecting the little things, and...
9 Pros And Cons Of Registering A Trademark You Need To Know
As a business owner, you may want to consider getting a trademark for your brand name. Of course,...