Social Media Marketing: The New Word of Mouth Marketing?
Is social media marketing a new form of word of mouth marketing? There are many arguments on this...
Marketing
Shoe String Marketing: How To Play The Marketing Game with The Big Guys
This is essentially a summary guide intended to spur more creative thoughts that will help you out market...
3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign
In the era of the internet, most people tend to attach little or no importance to print advertising....
Why Bother With Marketing? 4 Reasons Why Selling Is Superfluous
How do I sell my product? Will I find buyers for my product? Which advertising mix will work...
Why Window Displays Should Dress to Kill
A lot of people I know often talk about going window shopping. This set me thinking about the...
Postcards: Still Effective as Direct Marketing Tools?
The arrival of email, followed by the booming of social media has reduced the role of postcards as...
Killing Two Birds with One Stone: How to use Contests to Leverage Brand Value
There’s something about a contest that gets people are all charged up, involved and willing to give it...
3 Non-Descript Venues Where You Should Try the Pop-up Retail Model
The pop-up retail model is a great way to test market your product/service, create customer interest, pique curiosity...
Digital Advertising for Entrepreneurs
As the market for digital advertising becomes more and more fragmented, there will necessarily be more fragmented marketing...
4 Easy and Inexpensive Ways to Do Test Marketing the Pop-up Retail Way
Test marketing is a crucial stage when are launching a new product/service or even a venture. It is...