In Business, Image Matters. How to Improve Yours?
Your business may boast of excellent products and/or services. However, nowadays, excellent products and services simply aren’t enough...
Branding
Q&A With Julia Weikel on Professionals’ Personal Brand Identity
Professionals who actively work on their personal brand can curate their digital identity, showcase what matters to them,...
Questions to Ask Before Rebranding
There are many different reasons why you may have decided to rebrand your business. This includes revamping an...
How Do Small Businesses Develop a Unique Selling Proposition?
Entrepreneurs starting a small business need a unique selling proposition for their startups. What is a unique selling...
5 Unique Ways for Brick and Mortar Business to Build Brand Loyalty
Brand loyalty is the tendency for customers to keep patronizing a specific company’s product and choose it over...
Top 5 Reasons Startups in Immersive Tech Should Choose ‘Metaverse-related’ Descriptive Domain Names
A descriptive domain plays an instrumental part in successful digital branding, instantly communicating your value and providing greater...
Public Relations Disasters to Avoid in Small Business
Small businesses often underestimate the power of public relations. In fact, most small business owners do not see...
12 Questions to Ask Yourself Before Writing Your Company’s Mission Statement
What’s one question every entrepreneur should ask themselves when developing a company mission, and why? These answers are...
Why Your Brand Identity Needs to Go Beyond Your Website
Your brand identity is more than your logo and your website. The way others see your company gets...
Building a Brand on a Budget
Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five...