How Do Small Businesses Develop a Unique Selling Proposition?
Entrepreneurs starting a small business need a unique selling proposition for their startups. What is a unique selling...
Branding
5 Unique Ways for Brick and Mortar Business to Build Brand Loyalty
Brand loyalty is the tendency for customers to keep patronizing a specific company’s product and choose it over...
Top 5 Reasons Startups in Immersive Tech Should Choose ‘Metaverse-related’ Descriptive Domain Names
A descriptive domain plays an instrumental part in successful digital branding, instantly communicating your value and providing greater...
Public Relations Disasters to Avoid in Small Business
Small businesses often underestimate the power of public relations. In fact, most small business owners do not see...
12 Questions to Ask Yourself Before Writing Your Company’s Mission Statement
What’s one question every entrepreneur should ask themselves when developing a company mission, and why? These answers are...
Why Your Brand Identity Needs to Go Beyond Your Website
Your brand identity is more than your logo and your website. The way others see your company gets...
Building a Brand on a Budget
Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five...
How To Start Building Your Brand
When you run a business, it is crucial that you build a brand to go with it. Your...
4 Tips to Increase Your Brand Awareness
Do you ever feel like you have outstanding and unique products on the market, but they are not...
Editing Tips: Do These Things Before Posting To Social Media
Who among us hasn’t viewed a confusing, inappropriate, or downright appalling post from a once beloved brand on...