Google is the World’s Most Attractive Employers

It has just been revealed a couple of days ago that Universum, specialising in employer branding, launched Global Top 50 Ranking 2010 of the World’s Most Attractive Employers, as reported by WebProNews.

No matter how bad Google’s images among cynics, it is actually the most attractive employer in Business and Engineering category, according to Universum.

The global index of employer attractiveness is based on employer preferences of nearly 130,000 students from top academic institutions in Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.

Here are the trends revealed from the Universum report:

• Intangible assets account for 70 percent of total corporate value.
• Acute skill shortage worldwide.
• American multinational companies dominate the list.
• “Me brand” companies are more attractive.
• Interdependence of industry and brand perception.

Google tops Business and Engineering categories

Universum’s Top 50 Business is dominated by Google at the number 1 position, followed by the Big 4: KPMG, Ernst & Young, PricewaterhouseCooper (PWC,) and Deloitte. In the Top 50 Engineering list, Google sits nicely at number 1, followed by Microsoft, IBM, Sony and BMW.

Google’s direct competitors, Yahoo! and Bing, are nowhere to be seen in the Top 50 Business. Facebook? Ditto.

Here’s a complete list:

For the full report, you can download the PDF here.

Ivan Widjaya
I heart Google