To keep getting clients, revenue, and profits in a contested legal arena, every law office understands the new rule: a client will always look for a solicitor online. In this digital age, having a powerful online presence is essential for law firms to appeal to clients, considering more than 63% are looking for solicitors online.
However, achieving those goals might be complex but working with the right marketing partners can simplify the process. What is the process of selecting an agency? Is it necessary to seek help from outside? Let’s analyze it.
The Importance of Digital Marketing for Law Firms
Statistics indicate that almost a third of potential clients search for legal services online. Firms that do not have a solid online presence can lose up to 33% of their clientele. Certain research indicates that nearly 96% of users search the internet for anything related to legal services. Approximately 90% of these searches are performed using Google.
A good marketing agency will understand your firm’s objectives and current digital standing and work towards fulfilling your goals by implementing custom strategies to grow your clientele and revenues. While online marketing is extensive and far-reaching, it still does what traditional marketing cannot grow beyond referrals and expand the target audience greatly.
Implementing effective marketing strategies is essential to attract and retain clients in today’s competitive market. Established digital firms such as MagnifyLab specialise in legal marketing and can support law firms in achieving their online goals.
Mistakes to Avoid When Evaluating Your Marketing Needs
Having legal aides or paralegals who possess limited marketing knowledge do marketing tasks is a poorly constructed internal allocation of resources.
Accomplishing marketing requires a certain level of education and experience that should not be expected from non-professionals.
Picking the first option on Google is an easy mistake to make. Be very careful when forming a partnership, interview many agencies, and find the one that best suits your law firm.
Challenges with Marketing Agencies
There are many reasons why marketing agencies struggle to cater to the legal industry. These include the following:
- Very Difficult Industry: Law marketing is extremely difficult since discounts and other common strategies just won’t work.
- No Entry Requirements: It’s very easy to set up a marketing agency and makes it difficult to find reputable professionals.
- Overpriced: Agencies charge ridiculously high amounts to everyone, especially legal practitioners who don’t mind spending money.
- High Costs: Agencies often charge premium fees, targeting legal professionals who can afford them.
- Insufficient Knowledge: Lawyers run out of time to learn about marketing and, thus, are stuck with unsatisfactory service providers.
Why Hire a Legal Marketing Agency?
Letting a marketing agency take the pressure off your marketing requirements allows you to concentrate on providing excellent legal services. With better marketing strategies comes increased ROI.
Reputable agencies know what works best for which industry and keep up with new developments to make sure your marketing efforts are maximized.
Key Factors to Consider When Hiring a Marketing Agency
- Legal Industry Expertise: Look for agencies that specialize in marketing for law firms. Check their sites for articles, webinars, or legal marketing services. This proves their familiarity with the legal business.
- Track Record and Testimonials: Assess the agency’s work by looking at their past clients’ testimonials. Even call other law firms that hired them to gauge their competence.
- Legal Specific Questions: Ask the agency clients more sophisticated questions to assess their legal knowledge.
- Evidence of Success: Ask the agency to show case studies or reports that demonstrate performance against targets like yours. Assess their claims by looking at the results they achieved for other law practices.
- Comprehensive Services: Look for agencies that provide full packages including: Building of the website, development of the content strategy, usability testing, local advertising search and management, competitor analysis
- Communication and Transparency: Check if the agency responds promptly as well as if they have an account manager assigned to the firm. They should also be clear with procedures and reporting.
- ROI and Reporting: Find out the parameters and the schedule of reporting that the agency will send you regarding the success of the project. Settling in and defining a timeframe to achieve observable outcomes can also be beneficial.
Questions to Ask Before Hiring
- What methods or channels do you utilize to be in touch with your clients?
- What packages do you offer, and how flexible are they?
- To what extent do we have to engage with the project?
- How do you handle disputes?
- What information do you collect, and how frequently do you send reports?
Final Thoughts
Finding the appropriate marketing company requires one to do their due diligence and pay attention to detail. Take the time to define what you need, understand your requirements, and then assess the different marketing firms out there that can help you achieve what you are looking for so that you can focus more on your business and your clients.
Your brand will have the opportunity to scale and compete in record time as long as your agency is reliable and understands your business well.