Battle of the Brands
How do you create a global brand worth millions (or even billions!)? It’s a question everyone working in...
brand strategy
brand strategy
Ambush Marketing: When Branding Goes too Far
During the 2012 London Olympics there were many cases of what is known as ambush marketing, which is...
How to Create Timeless and Effective Branding in 3 Easy Steps
While developing a strong and instantly recognisable brand has always been a leading business priority, it can be...
5 Ways to Improve Your New Company’s Brand
Your brand is any logo, sign or message that conveys what the business is all about. In a...
Establishing a Young Brand Online with Video and Social Media
The internet is an unrivalled platform for young and small businesses. Providing businesses owners with the chance to...
Brand Loyalty and Telling Good Stories
There are some who will arguing that brand loyality is a thing of the past. With such unprecedented...
How to Use Content Marketing to Solidify Your Brand
Getting out there and getting noticed Content marketing might be one of the most over-used buzzwords of 2013,...
Flight Of The Brand-Logistics
Creating an online business is not as difficult or expensive as you may think but there are a...
Online Brand Enhancement: How to Build Clout for Your Small Business
Back in the day, it was possible to build a word-of-mouth following for your small business, simply on...
Big Brand Field Marketing Tactics Small Businesses Can Use
It’s no secret that big businesses put a lot of money into marketing. Of course, a lot of...